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decided to personally design, let all the children wear, can be happy to walk life.
In contrast, China’s domestic 70 percent of children without brand, technological content is low, and if the whole trade import healthy technology that will help a whole industry upgrade.
Industry standard and brand differentiation
Need to
present many enterp
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samples.
For example, recent and national forever superior leather and shoemaking industry productivity center has established a ”children’s shoes structural health system” research projects, and help ascends is in China, lenike shox shoes
ldren’s products research center secretary-general ChenShuQing said.
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experience area ather and footwear industry research institute, the establishment ”help auden (China) students sneakers research centre”. ”This is a good beginning for children, their healthy technology enterpritrue religion outlet rises puts forward ”healthy children brand”, has not only stopped in slogans, but efforts into enterprise in action. For example, some children enterprises are currently quanzhou through research institutions and cooperation, to improve product health technology content, or in the terminal market earnestly create functional healthy se goes way off to a great start, but this is a long-term systematic project, requires constant input and persistence, can eventually see effect.” Chinese chi According to many children distributors revealed that, because of the lack of uniform standard, many children enterprise does not care about shoes texture, style and this will do harm to children hygroscopic, breathable, telescopic, environmental protection, and other functions.
”For functional testing, some indicators are using adult sneakers, and can’t meet the standards to protect children foot health and improves comfort of China. In view of current China national and industry standard, the development situation of China enterprise necessary involved in the country and the industry standard according to system functional differentiated standards work fine.” QiuLi said.

”In the laboratory, based in jinjiang and guangdong two big d
Actually, road leopard sports goods Co., LTD. In early 2010 summer vpi conference, put forward building ”Chinese children industry first health brand” slogan. Fujian foot friendly sports goods Co., LTD. Is in the last year has proposed a ”do children’s health care experts” brand slogan, And help build appeared in ”the youth movement armed” at the same time, also put forward ”for Chinese children create a healthy future” mission; The seven wave fai brand positioning as a ”professional youth sports equipment”… They all exceptions to choose the cooperation with scientific research institutionWholesale Jerseys
”In the industry, more and more kids enterprise puts forward ’health’ slogan, at least elucidation, creating healthy children, is China industry development trend lies.” Chinese children’s products research center, on the one hand, HongShanShan said researcher, suggesting that enterprise increasing emphasis on product development, the production of healthy products in the first importantWholesale NFL Jerseys
position; On the other hand, it also explains, health has become consumers in the choose and buy when functional value most elements.
For businesses, the reason in succession r&d health products, opening health brand, more from ”increases the added value of products” on consideration. As fujian foot friendly sports goods Co., LTD. YanCheap Jerseys
r of the added value of brand products for children and adults brand is different, the former is more through appeal to embody the value function demands, so, they in functional development, emphasis on prominent healnorth face outlet
s, around healthy subject ”jugglers”.
The trend of The Times
gJingPing talk, general manage th concept, highlight the function of protecting feet. In this function demands, product price can propose up.
Ferdinand ossendowski (China) children’s products limited company marketing director YaoYong citing way, there is a very famous international brand name of functional Dor Dor Horse, a pair of children can sell to hundreds of yuan, is joined technology r&d elements. Health
According to introducing, this brand by the famous British foot practitioner Dr. Hayes, he created when years foot, has found a practitioner surprising fact – 98 percent of newborn babies, all have a pair of healthy feet, but 60 percent of adults feet all have a problem! Originally, it is people wear shoes in the children’s foot 9kg improper caused serious consequences. So, he

”Healthy” weapons appear
Careful people discover not hard, 2011 chun xia’s quanzhou kids around ”&equipment tightly health” two characters, even in the enterprise’s core brand positioning, everywhere ”healthy” slogan.
Road leopard store, is a children’s north face outlet
, enterprise specially introduced a paragraph to children foot foot measurement instruments, each child choosing shoes before you could start measuring their foot, according to the foot choice really sucheap north face
cheap north face jacketshealthy experience museum. In the store its own shoes. Accompanied by road leopard first children’s health experience hall of be born flowering, road leopard children ”healthy” tag will also thorough popular feeling.
The hangzhou ordnorth face clearance
ods Co., LTD. ZhangFengYuan chairman said that despite by placing foot measuring instrument hardware facilities, setting health content experience area, terminal sell in will also set up a health bar, add some chcheap north face jackets
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er meeting, road leopard sports go ildren’s health books, there are road leopard exclusive children’s book ”Chinese children’s health guide”, it is to use some soft children’s health culture puts road leopard positioning healthy tonal full performance.
On the other hand, according to Ferdinand ossendowski (China) limited company general manager LiXiYuan introduction, Ferdinand ossendowski (China) children’s healthy technology laboratory to condense the numerous authoritative scientific research institution and the famous experts, the regular shoetree, insole, insoles, fabric, crural form, meridian and so on many key projects for independent scientific research, and the first to launch the Ferdinand ossendowski correction series and Ferdinand ossendowski care series two big fist product.

pressures will eventually in brands and retail channel distributor displayed on the price, clothing, and this will inevitably affect terminal demand, triggering clothing manufacturers of cotton yarn and reduction of production, cloth needs gradually reduced. From supply end speaking this year this year already appeared on the market in succession, cotton yield has certain, cotton farmers will according to this year MianJia to determine the next scale of planting, if MianJia continued high, next year’s acreage may increase. From industry downstream, for instance, large cotton enterprise still has certain cotton inventory, but most productive enterprise has stopped stockpiling emergency purchase cotton, cotton is more dealers behavior. If MianJia expectations of future distributors to appear c
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Consumers for kids use of performance concern is one of many children enterprise hit ”healthy” brand competes the main reasons. S our correspondent DongYan army/perturbation
The end of this month, the first road leopard children’s health experience in hangzhou and consumers’ meeting hall. It also means that road leopard kids will usher differentiation ”healthy experience” new marketicheap north face
discount north face hange, also can drive cotton prices fell. From upstream and downstream spreads and period of operation is price trend, the zheng cotton in early November has high adjustment may.
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Similarly, in the traditional cartnorth face sale
ndowski also change before, in ”healthy technology” brand connotation the support, Ferdinand ossendowski (China) children’s healthy technology laboratory in jinjiang born.
From this year, quanzhou kids are plthe north face outlet
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oon image primarily hits Ferdinand osse aying against ”healthy” brand, ”make industry first healthy children brand”, ”do children’s health care expert”, creating a ”healthy, sport, fashion” brand, ”kids do Chinese children health experts”… Then, whether China enterprise by 2011, theme, or enterprise of &equipment, core brand positioning everywhere ”healthy” slogan.
However, the reporter understands from industry, ”healthy” slogan, real ground behind the enterprise ¬ much, still stays at a stunt. Meanwhile, in the enterprise brand marketing operation, ubiquitous ”health brand”, to consumers, but ”random flower gradually to your eyes,” brand differentiation is difficult to reflect.